The Great Switch is a weekly-ish (time allowing) newsletter that explores alternatives to U.S. technology-related tools, services and product and documents the steps that one woman is taking (baby steps!) to put her money where her mouth is and support open source, European, and other ethical tech providers.
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Alternatives: the journey
If you can’t be bothered to sign up for a newsletter (I get it!), here are the “posts” that I turn into newsletters. Read whenever you like.
The Great Switch: Finding Non-US Alternatives to Online Password Managers like LastPass (European and Non-US Alternatives)
The Great Switch: Finding Non-US Alternatives to Online Password Managers like LastPass (European and Non-US VOIP Alternatives)I'm back with another instalment of suggestions for how to move away from US-based tech companies and towards European companies, open-source...
The Great Switch: Switching Your Skype Incoming Number to a European or Non-US VOIP Provider (European and Non-US VOIP Alternatives)
The Great Switch: Switching Your Skype Incoming Number to a European or Non-US VOIP Provider (European and Non-US VOIP Alternatives)This is just a quick update today for anyone like me who was an early adopter of Skype, conducting video calls and using an incoming UK...
The Great Switch: Switching Appointment Booking Tools (European and non-US Calendly Alternatives)
The Great Switch: Switching Appointment Booking Tools (European and non-US Calendly Alternatives)And after a short, unexpected break, I'm back with a new edition of The Great Switch, where I explore how ordinary people, including freelancers and small business owners...
The Great Switch: Switching Cloud Storage Providers (European & non-US Dropbox Alternatives)
The Great Switch: Switching Cloud Storage Providers (European & non-US Dropbox Alternatives)This is the first in a regular series (weekly-ish) in which I explore how to make The Great Switch from the US-based, technology behemoths to alternatives that are either...
The Great Switch: Putting My Money Where My Mouth Is
The Great Switch: putting my money where my mouth isHow frustrated are you with the current state of the U.S.? (Which part, you ask? Take your pick.) Personally, I'm frustrated, irritated, and dismayed in equal measure. I've recently been reflecting on just how much I...
About The Great Switch
A little project run by me, Suzanne Whitby, a futurer & futures researcher, facilitator, communicator and storyteller, to switch from supporting all the tech organisations in the U.S. in light of the 2025 political muck-up (my view) across the pond.
We need more ethical tech organisations in the world. We need more European and other non-U.S. options to ensure that we are resilience if the U.S. shuts its doors.
To do that, we need to support non-U.S. providers now, so that the alternatives exist should we need them.
And who knows? Perhaps this is a great opportunity to embrace new and better ways of doing things that contribute to hopeful, sustainable futures.
