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“The most important thing in communication is hearing what isn’t said.”
– Peter Drucker

Projects & playing

I do lots of different things that, in my mind anyway, are all inter-connected. Below are some of my current projects, some of look like work and some of which look like play, and all of which are, in fact, a bit of both.


This is my newest “baby”. The name and project were born on 1 January 2023, but it an extension of an earlier project (called Peak to Deep, started in 2019) that was all about raising awarenes of climate disruption. “Klimafit” means something like “climate ready” in German, and through this brand, I offer various ways for people to undertand what climate change is, how climate change affects them, what is already being done, and what they can do to make a difference through their choices and actions.

I believe that everyone has a right to understand this global problem with local consequences, and my big, hairy, audacious goal is to make training and awareness workshops available to everyone in Austria as a starting point. And then? The world, obviously.


SciComm Success / Professional development, esp. communication training, for researchers and scientists

About 14 years ago, I was having a chat with a scientist about an environmental disaster. What I learned shocked me, and I wanted to know why the information wasn’t more widely known. She told me that scientists knew all about the problem and had published hundreds of papers about it in journals, and it was up to policy makers and the public to act on what they had discovered.

I was baffled. I had a BA but wasn’t an academic. Journals? Which ones? Where do you find them? How easy are they to understand? The communication specialist in me was curious, and I fell in love with the world of science communication.

Through SciComm Success, I help scientists share their work with the rest of us, in language that we can understand – whether “we” are school children, policy makers, fellow academics from other fields and so on.

Ironically, a great deal of what I teach about communicating science supports the work I do at Klimafit…


Whitbys / Helping organisations craft strategies to thrive in the face of today's sustainability challenges

Whitby’s is a small consultancy that I started in 2004. When it started, I focused on helping businesses with communication: creative communication, strategic communication, marketing communication, intercultural communication and interpersonal communication.

When I started to reorient my life and work to communicate and tackle climate change, my focus shifted: still communication, but different clients and purpose. I moved into facilitation, and started running strategic planning workshops with a sustainability focus, and risk and opportunity workshops, and problem-solving workshops.

Now, Whitby’s Sustainability (as it’s known) is all about helping businesses and organisations make sense of climate change, talk about it – internally, externally – and take practical steps to start tackling it. I provide both consulting and facilitation services, as well as practical support that focuses on communication and storytelling.


Ziyadliwa / Traditional, oral storytelling. For grown ups.

“Once upon a time…” is a powerful phrase capable of transporting people to new worlds, through time, and allowing them to view the world them new lenses. I stumbled upon the art of oral storytelling in 2010 and since then have been telling tales to (mostly) adult audiences, drawing on my ever-increasing repertoire of tales.

I tell tales as Ziyadliwa, a Zulu word that means “Walnut”. Yes, there’s a story behind that, but it’s a tale for another time…


Suzanne Whitby

writer. communication specialist. climate communicator. storyteller.