Hi, I’m Suzanne.
Futurer by chance. Hopeful by choice.
I stumbled into futuring — the practice of exploring possible futures — entirely by chance.
As a communicator, facilitator, and storyteller working at the intersection of science, society, and sustainability, I was curious about how to help people imagine and create hopeful, sustainable futures.and move away from the “doom and gloom” messaging,
I kept wondering: What if we could help people experience the future?
Could that shift how they think, act, and feel today?
Could that help us co-create something better?
So I started researching. Exploring. Playing.
And I discovered this: we can use the future as a tool for change.
Today, I speak about, design, and research hopeful, sustainable futures. I run workshops, give talks, and work with communities and organisations to help them navigate uncertainty, unlock imagination and build resilience and hope.
What I do
I run Futures Fit, a futures & foresight studio where I design participatory Futures workshops, host Futures Literacy Labs, and facilitate strategic thinking and planning for forward-thinking people, communities, and organisations.
I also work with scientists, researchers, and change-makers, helping them communicate more clearly and meaningfully using storytelling, facilitation, and other creative tools — because their messages matter if we’re serious about shaping hopeful futures.
I’m an active science and sustainability communicator, and I believe passionately in the power of bringing people together to talk, think, and drive change. You can explore some of the public events and creative initiatives I’ve created to support this work here →
My mission is simple:
To share the power of possible futures, and to offer practical, interdisciplinary tools that help individuals, communities, and organisations imagine and co-create hopeful, sustainable, and resilient futures.
I can’t change the world alone — but if I can help more people imagine and build the world they want, that’s a life well-lived.
One woman, many hats
Aside from Futures Fit, I am also the founder of SciComm Success, where I facilitate science communication training and workshops,
In addition, I’m involved in several initiatives that support mission to help people imagine and co-create hopeful, sustainable futures, including (these change from time to time!):
I work with And better (because a sustainable future will be different AND better), where I teach facilitation and communication skills to change-makers. I also facilitate regular sustainability-focused workshops across Europe, including Climate Fresk, The Conscious Evolution Collage, Celemi Sustainability, The Circular Economy Workshop, The Water Game and more,
In Austria, I created klimafit, where I run sustainability, climate change, circular economy and Futures Literacy workshops in German.
I created People. Planet. Prosecco., an informal event format helping people connect and talk about sustainability — prosecco optional.
I am am interdisciplinary researcher at VU Amsterdam, , where I explore how place-based, multisensory storytelling of the future can inspire pro-environmental thinking and climate action. I created the senstoryscapes approach to explore this.
I occasionally mentor women in business and sustainability — and in 2024–2025, I was an inter-generational mentor at The Resilience Project.
And yes — I’m sometimes invited to speak about all of this.
Curious? Learn more about my projects, speaking or get in touch for a chat.
Skills and experience
I’ve gathered a weird and wonderful mix of skills over the past 20+ years, living in 6 countries across 4 continents, and working with people from all over the world. My toolkit includes:
futures & foresight
facilitation & workshop design
storytelling & narrative work
communication - all sorts
research & writing
training & coaching
experience design & event creation
a few other bits and bobs
Official Bio: Suzanne Whitby
Suzanne Whitby: Co-creating hopeful, sustainable futures through foresight, facilitation, and storytelling
Suzanne Whitby is a pragmatic optimist dedicated to co-creating hopeful, sustainable futures. A futurer, facilitator, and storyteller, she helps businesses, organisations, communities and change-makers use foresight, imagination, and dialogue to drive tangible change today. She leads Futures Fit, which supports groups across Europe and Africa to build futures literacy and respond creatively and strategically to complexity and uncertainty.
Suzanne has a deep background in communication which she brings to help scientists, researcher and change-makers share knowledge and drive impact, particularly around sustainability, climate, and systems change.
As a speaker, host, and workshop leader, Suzanne is known for her engaging, energising style and her ability to translate complex ideas into meaningful, actionable insights. She’s the creator of several public initiatives—including the Austrian klimafit programme and the pan-European People. Planet. Prosecco. series—and she serves as an inter-generational mentor with The Resilience Project.
Suzanne is an interdisciplinary researcher at VU Amsterdam, exploring how place-based, multisensory stories of the future can inspire climate action and pro-environmental thinking through the senstoryscapes project.
A proud South African and long-time resident of beautiful Innsbruck, Austria Suzanne lives with her rather marvellous husband and an impressive collection of books. She’s an aspiring mindful person and a firm believer in the power of imagination to change the world who does her best to tread lightly and intentionally on the earth.
Curious?